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Location: Cardiff

Salary: £40,000 - £60,000

Department:

Driver Licence Required: True

Benefits: Job Description: Sales Controller – White Dove Motor Group Location: White Dove Garages Ltd At White Dove Garages Ltd, we're looking for a driven and passionate Sales Manager to join our team and accelerate their automotive career with a main dealer franchise. We represent SKODA, SEAT, CUPRA, SUZUKI & GEELYwithin the heart of a capital city. If you have a talent for inspiring and motivating teams, a passion for automotive innovation, and want to be part of a well-established dealer with over 65 years of history, this is the perfect opportunity for you! This position would be perfect for an existing Business or Transaction Manager as knowledge of how to stack a deal professionally will be vital. As Sales Controller, you’ll work closely with our General Sales Manager to oversee and grow all aspects of our brand, ensuring alignment with manufacturer requirements and company goals. Responsibilities: Lead and Manage Sales Staff: Use your automotive retail experience to guide, mentor, and inspire the sales team to achieve success. Customer Care Excellence: Uphold the highest customer care standards in line with manufacturer and company expectations. Sales & Marketing Strategy: Develop and execute plans that drive sales, meet financial targets, and enhance brand presence. Team Direction & Performance: Lead team activities, ensuring they adhere to sales strategies, budgets, and overall targets. Compliance: Ensure all sales activities adhere to FCA regulations and company guidelines. Coaching & Development: Provide ongoing training to your team to improve key areas such as customer satisfaction, prospecting, sales processes, time management, and product knowledge. What We’re Looking For: Proven Sales Leadership: Strong evidence of a stable career history in automotive retail management. Customer-Centric Focus: A commitment to delivering exceptional service that sets the White Dove brand apart. Leadership from the Front: A hands-on, lead-by-example approach is essential. Communication Skills: Strong organizational, communication, and interpersonal skills to motivate the team and drive performance. Teamwork: Experience working within a collaborative, supportive team environment. Benefits: Competitive OTE salary Company vehicle Additional benefits

Working Hours: Monday to Friday: 8:30am - 6pm (with 1 hour lunch break) Saturday: 9:00am - 5:00pm Sunday: 11:00am - 4:30pm Fix day off during the week and every other weekend off.

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© 2026 White Dove Motor Group. All rights reserved.

White Dove Motor Group, Hadfield Road, Cardiff, CF11 8WD.

Company registration number: 697848. VAT registration number: 535371449.

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Financial Disclosure
White Dove Garages Limited is an appointed representative of ITC Compliance Limitedwhich is authorised and regulated by the Financial Conduct Authority (their registration number is 313486). Permitted activities include advising on and arranging general insurance contracts and acting as a credit broker not a lender.
 
We can introduce you to a limited number of finance providers. We do not charge a fee for our Consumer Credit services. We do not act as a financial adviser, or fiduciary. We act in our own interest, whichever lender we introduce you to, we will typically receive commission from them based on either a fixed fee or a fixed percentage of the amount you borrow. Any and all commission amounts will be fully disclosed to you as part of your sales journey. You will be required to give your fully informed consent to our receipt of this commission. By doing this, you acknowledge that you understand our role as a credit broker, and that we will receive a financial incentive if you take out a loan from a lender that we introduce you to.

 

All finance applications are subject to status, terms and conditions apply, UK residents only, 18s or over, Guarantees may be required.