Latest Offers

New Seat

View our New Car Range

Used Stock

Explore our Used Cars

Ex Demo Offers

Save Thousands

Pre Reg Offers

Save Thousands

SEAT Winter

Click below to view our interactive book

Welcome to White Dove Motor Group SEAT Dealer New and Used cars

Welcome to White Dove SEAT, one of Wales’ largest SEAT retailers supplying both new cars as well as a large selection of approved used vehicles. We are conveniently located in Cardiff servicing the needs of customers throughout the UK. Our aftersales department offers servicing at competitive prices. Stock is updated daily guaranteeing great choice.

 

Read More

How Can White Dove help you?

Servicing

View our servicing offers

Motability

Read more about Motability

Sell My Car

Get cash for your car

Finance

Read more about finance

Reviews

We are proud of the reviews and testimonials we receive from our clients. All these testimonials have been collected by Judge Service, and show how likely customers are recommend us to friends or family

Independent Car Dealer Reviews from JudgeService

    We have been rated 4.54 out of 5 based on 880 ratings.


  • I'd recommend White Dove SEAT to anyone because they were very helpful and explained everything clearly. Lovely sales team!

  • The staff at White Dove SEAT were good because I was treated respectfully even though to begin with I made it clear I was looking at a variety of small cars of various makes and not necessarily new. This did not happen in Skoda next door. It is because of the friendly but not pushy service at seat that I chose to buy a seat rather than a Skoda.

  • I'd definitely recommend White Dove SEAT because the service and car have been excellent.

  • I would recommend White Dove SEAT to friends and family because they offer a very good service and are knowledgeable on their products.

  • Ordered a Seat Arona excellence lux dsg from White dove on the motability scheme. I was kept informed of every step during the 12 week delivery period. The car was spotless upon handover by Alex Riley. Everything was explained on handover by Alex. Many thanks for all your help during the process you are a credit to White Dove.

  • The experience at White Dove SEAT was great because the salesman Ian was very friendly and helpful. The car I purchased is great value for money and the overall experience was very good.

  • The salesperson was more helpful + informative and kept us informed in each step of the purchase products.

  • The experience at White Dove SEAT was a positive one. Richard and James made everything during my purchase run smoothly and answered any questions i had.

  • I'd recommend White Dove SEAT because they have excellent customer service and team , happy to help on any occasion. The cars are fantastic.

  • I'd recommend White Dove SEAT to anyone because they make you feel at home and brill overall with everything

  • Great cars. Shame mine was not cleaned properly and missing car mats. Try and screw you for every Mark on your part ex when the car you buy has marks on it.

  • I'd definitely recommend White Dove SEAT to friends and family because so far I think the car is good and the sales person I dealt with was nice and not pushy

  • The experience at White Dove SEAT was great because of the overall experience

  • I'd recommend White Dove SEAT to a friend because the service I received was brilliant. The deal went really smoothly and Conor the salesman was great. The car I bought was a really good price and it was everything I wanted. Will definitely buy again from white dove and I look forward to bringing the car back for a service there. I have already recommended you to family members and friends based upon the great service I received. Many thanks White dove

  • The experience at White Dove SEAT was fantastic because i believe i got a good car for a good price from an honest salesman

  • They have a great team of people at White Dove. Sales, servicing and finance, they are all friendly, helpful and professional. They are not my local dealer, there is one nearer to me, however, I prefer the high level of service that I receive from White Dove, so they are always my first choice. This is the second time I have bought a car from them.

  • White Dove SEAT were great because they understood my requirements and tried to meet them at all stages. The salespeople were easy to deal with and very responsive. Importantly they made me feel they wanted me as a customer.

  • The experience at White Dove SEAT was great because Alex the sales person was 1 of the best people I have ever dealt with regarding purchasing a vehicle. He was extremely friendly, helpful and not pushy in any way. He also arranged a great deal with the car and I can't praise him enough. It was my first experience with SEAT, and I would certainly recommend White Dove SEAT and in particular Alex to anyone interested in purchasing a car in the future.

  • I'd definitely recommend White Dove SEAT to friends and family because they were friendly and helpful.

  • I'd definitely recommend White Dove SEAT because the whole experience was faultless.

  • I'd recommend White Dove SEAT to anyone because there none pushy sale style and generally good level of service.

  • White Dove SEAT were really helpful and I'd recommend them because they were friendly

  • The experience at White Dove SEAT was great because sales and aftercare very professional. No pressure and have previously bought card from dealership. Kept us informed regarding car build and all of my questions were dealt with quickly. Nothing was too much trouble. No pressure put upon us very happy. Car is great too.

  • I'd endorse White Dove SEAT because I feel I can trust the staff to look after my needs .They. listen and nothing is too much trouble for them.

  • I was pleased with White Dove SEAT and would recommend them because I've always had excellent service from them

  • White Dove SEAT gave a very high level of service and the sales man was top notch.

  • I'd definitely recommend White Dove SEAT because of attentive sales person

  • My experience at White Dove SEAT was memorable because of the professional and friendly approach of the staff throughout the buying process. Particular thanks to Richard and James for happily dealing with multiple test drives and purchasing scenarios for various models before I settled on the excellent Arona.

  • White Dove SEAT were helpful because the sales person was brilliant with Me and so helpful

  • White Dove SEAT were helpful because good and professional customer service

How to Find Us

Enter your post code below and click the "View Location Details" button for a list of directions to our offices

View Location Details

Sign up to our White Dove Newsletter

Please select all methods by which you are happy to be contacted by White Dove Group in future: