Explore the range As one of the UK's largest SEAT dealerships, here at White Dove SEAT we aim to offer our customers the biggest choice of SEAT cars in the UK along with the biggest savings so you'll be sure to find a car that suits your needs.

New Ibiza From £19,725

Leon From £24,350

Leon Estate From £25,730

New Arona From £22,460

Ateca From £28,635

Tarraco From £33,450

Quick buy offers Find our latest offers across new and used vehicles plus Motability and aftersales

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New car offers At White Dove we are delighted to be able to offer regular, special promotions, across our entire SEAT range. We offer regular deals on new cars as well as promotions on MOT testing, business finance packages, servicing and accessories.

New car offers

SEAT Ibiza - £2,000 towards your deposit, 6.9% APR Representative! Now available to order. - £2,000 towards your finance deposit, just 6.9% APR Representative & 2 services for just £199! Find Out More

SEAT Leon
up to £3,000 towards your deposit, 6.9% APR Representative! Now available to order - £3,000 towards your finance deposit, 6.9% APR representative & 2 services for just £199 Find Out More

SEAT Arona
£3,000 towards your finance deposit, 6.9% APR representative! Now available to order. - £3,000 towards your finance deposit, 6.9% APR representative & 2 services for just £199! Find Out More

Latest used cars We offer a huge range of quality used cars of all makes and models maintained to the highest standards. Browse our latest arrivals below

View used cars

Great Service from Ian

Mr N17th June 2024White Dove SEAT

I'd recommend White Dove SEAT because the service was second to none. Richard Middleton was very helpful in all aspects as this was my first car. He did an excellent job and I’m very pleased.

Mr Hobbs16th June 2024White Dove SEAT

White Dove SEAT staff were good because i went in, said id like to order a car, were hnest and said yes that will take X amount of weeks due to not having car, model and color i wanted. siad the price, we agreed, paid deposit and bosh, transaction completed, kept me updated through the build etc and gave a delivery date, which went over due to my part. was waiting to get paid.

Mr Luke Jones10th June 2024White Dove SEAT

White Dove SEAT were great because professional attitude and friendly staff.

Dr Abdelmoniem Elmustafa08th June 2024White Dove SEAT

Shop online in a
few simple steps Reserve your next vehcile online from as little as £99 all from the comfort of your own home. Browse our extensive stock, choose to part-ex your old car and reserve or buy online. Buy online

Book a service Book a service or MOT online. Trust our manufacturer trained technicians to use only genuine parts and get your car back on the road in no time. Book a service

Sell your car Looking to sell or part exchange your old car? Simply fill in your details and one of our specialists will be able to give you a fair price. It could be worth more than you think. Get a quote

Motability The Motability Scheme helps you get mobile by exchanging your qualifying mobility allowance to lease a new affordable car. Visit us today in Cardiff to talk to a specialist. Motability

Welcome to White Dove SEAT

One of Wales’ largest SEAT retailers

Welcome to White Dove SEAT, one of Wales’ largest SEAT retailers supplying both New Cars as well as a large selection of Approved Used vehicles.

Conveniently located in Cardiff, we've been servicing the needs of customers throughout the UK for over 60 years and have operated many successful main car franchises.

White Dove SEAT are a family run business, who provide outstanding service to all of our Customers. We truly believe in building close relationships with our Customers, to maximise the impressive customer experience they receive.

We supply cars nationally at great prices and are driven by customer satisfaction. Our Aftersales department offer servicing at competitive pricing and all work is completed by fully trained SEAT technicians; offering you reassurance, peace of mind and of course value for money.

Quality assured cars All our cars are under 7 years old or 70,000 miles and go through a rigorous 124 point inspection, are fully valeted and ready to drive away!

Delivery or collection available Choose to order online and have your car delivered at a time to suit you. Or prefer to visit us in store and collect your vehicle, no problem either.

14 day money back guarantee Rest assured that if you might be having second thoughts about your new car, you can change your mind and return it for a full refund, no questions asked.

We’re proud to be affiliated with the following bodies

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Company Info

White Dove Motor Group

Hadfield Road, Cardiff, CF11 8WD

Company registration number: 697848

VAT registration number: 535371449

Financial disclosure

White Dove Garages Limited is an appointed representative of ITC Compliance Limited which is authorised and regulated by the Financial Conduct Authority (their registration number is 313486). Permitted activities include advising on and arranging general insurance contracts and acting as a credit broker not a lender.

We can introduce you to a limited number of finance providers. We do not charge fees for our Consumer Credit services. We may receive a payment(s) or other benefits from finance providers should you decide to enter into an agreement with them, typically either a fixed fee or a fixed percentage of the amount you borrow. The payment we receive may vary between finance providers and product types. The payment received does not impact the finance rate offered. All finance applications are subject to status, terms and conditions apply, UK residents only, 18’s or over, Guarantees may be required.

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Welcome to White Dove SEAT

One of Wales’ largest SEAT retailers

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