SEAT Launches New CUPRA Sports Car Brand

SEAT is proud to announce the official launch of the new CUPRA brand and presents the new CUPRA logo, along with two flag-ship models; the Leon CUPRA and CUPRA Ateca. 

CUPRA has always been the sportiest expression of SEAT. Now the time has come for CUPRA to gain its own identity and spirit by becoming a new entity.

The new logo has been designed taking inspiration from tribal civilizations and balances different worlds and elements. It brings together passion, precision, style and performance with courage and determination. The new logo reveal marks also the start of the new CUPRA brand official webpage However, behind the design is more than just a sports car logo, it's a symbol of all that the CUPRA stands for. CUPRA will be the ultimate expression of sportiness, combined with sophistication, functionality, comfort, technology and reliability. 

CUPRA release the CUPRA ATECA: 

More than just an engine. A human-centric car that works with and for you. Technology that doesn’t force you into processes. All this power and dynamic is almost unheard of. An SUV with the heart of a sports car. But also, a sports car that knows what elegance is. Inspired by the tracks, born for the streets. The CUPRA Ateca comes with 4 wheel Drive and a technologically advanced engine, completely rethinking the concept of an SUV as you know it. 

Driving a CUPRA is an experience, and so is owning one. The CUPRA Ateca is jam-packed with elegant exterior and interior features, technology, and power. It has; 

  • Chrome or Gloss Black Interior
  • Full LED Headlights with Automatic Beam
  • Six contemporary colours 
  • The finest materials - Alcantara or Leather
  • 19" Diamond Cut Alloy Wheels
  • Contrast exterior Mirrors
  • Digital Cockpit 
  • Top View Camera
  • Park Assist
  • Six different drive modes

 Interested in a CUPRA Ateca? We have one in our showroom. Visit us on Hadfield Road, Cardiff, and take the CUPRA Ateca for a test-drive. 

Register Your Interest, download a brochure for the CUPRA Ateca, and book your Test Drive.  

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